AAARTH by The Joy Formidable

“AAARTH” marks a transformative, near-psychedelic rebirth that channels long-held anger, soundtracking a chaotic global period of injustice and division, setting it against a deeply poignant backdrop of personal experiences and healing. Although the album came into being as the band travelled the globe and recorded in their mobile recording studio, the music intertwines the whispering hills of Wales with the otherworldly rainbow canyons of the Utah / Arizona border. “AAARTH” unites the personal with the mythical and symbolic, as Bryan continues; “We’ve definitely made a colourful, mystical collage with this record, partly because of our surroundings. Those multi-coloured sunsets & the primeval elements of nature in the Southwest – it’s emboldened our imaginations in the songwriting and the production. I love stories and seeing symbolism and meaning change with different cultures and interpretations. I see it in my lyrics, a lot of the imagery plays on being ambivalent because I’m often expressing a lot of things at once. That’s true of the title; it falls somewhere between a scream, an exaltation, a play on words, and then this motif of the bear (“arth” in Welsh) that spiritually represents strength, wisdom & healing.”

thejoyformidable.com
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